The Art of Strategy Essay Example for Free

The prowess of Strategy EssayIntroductionThe ongoing debate on the concept and definition of dodging is as interesting as the surgical operation of making the dodge itself. This discussion happens probably because different governances (business entity, non-profit, governments, non-government, military, etc.) interpret outline differently, one ecesiss might see it as a CEOs personal electric charge time new(prenominal) perceives it as a tool to gain the fundamental laws collectively decided goals. One arrangement sees it as a game plan while other defines it as a fructify of pattern in a stream of non planned actions. Hofer and Schendel tried to give a comparison of some of the famed strategy definitions statutetion as shown in Table 1. It rear end be clearly see that although slightly different from one a nonher, there is some uniformity as well in it. In addition, one think to note is the path an organisation defines the concept of a strategy ordain affect s the way they joint their strategies and the strategies resulted (Evered, 1983, p.60). Coming from this turn onuation, this essay will try to identify the concept of strategy using the state of war analogy to offer another perspective on what strategy is and the implications of the said perception.Figure 1. Hofer and Schendel comparison of various authors concepts of strategy and the strategy formulation process in the business management field (Everend, 1983, p. 60)The Art of WarIn this essay, I will use the same procession as James Brian Quinn (1996, pp.5-6), by using the history of the Kingdom of Macedon to illustrate the middle of strategy from my organize of view.Figure 2. The Kingdom of Macedon, from Wikipedia, Map Macedonia 336 BC-en, (2009)Philip II and Alexander III of Macedon had very clear goals. They wanted to established their supremacy by becharm the other city-states in Ancient Greek ara and put them under the Kingdom of Macedon. Moreover, they besides need Athens troops to be in their adhesion to defeat Persian Empire. When the city of Amphissa did a sacred land violation, the Macedonians used it as an opportunity to interfere. On their way to punish Amphissa, they make a detour in Elatea and built a defence base. Following this, Philip sent a peace offer to Thebes and Athens which got rejected by both parties and led to resort hotel to battle. The Macedonians then make a scheme to prepare themselves in winning the battle using their specific strengths in the new spear technology, their strong forces formation, as well as the powerful cavalry. However, they knew that they were outnumbered and will face the best ground soldiers in the terra firma.Therefore, they decided to attack Thebes and Athens from Chaeronea which is lightly arm using their strongest units. They also split their force, Philip engaged the full force phalanxes to the right wing and Alexander commanded the cavalry to the left wing. After fought hard Philip delibe rately withdrew his troops. The Athenians on the left followed which made them breaking their army lines. After the enemys unity broke, Alexander attacked from the left side (the Theban lines). At the same time, Philips army then pressed forward and quickly scatter and defeat the enemy. After the victory at Chaeronea, Philip and Alexander then occupied the other city-states noncontroversial and declared it as a Hellenic Alliance. Later on the Hellenic Alliance will try to expand its authority to the Persian Empire.From the illustration above, some(prenominal) apparent points could be pointed out. The kings and his successors dominating strategy was to establish its dominance throughout the Greek land. In order to compass it, they arranged a strategy which was to conquer all city-states and put them under the Kingdom of Macedons wing, either using peace offers or battles. Should the battles arise, they need to made tactics on the spot to win the battles, analogous the one they m ade in Chaeronea.So in this military context, the word strategy can be described as the actual direction of military force to achieve the policys (kings) objectives (Evered, 1983, p.63). This aligns with the literal meaning of the word itself, stratos (army) and ago (leading)(Evered, 1983, p.58). Normally, strategy is made before the actual contacts with the enemy and when it is already in the battlefield situations, tactics will be made, as distinguished above.Grand Strategy, Strategy, and TacticsSimilar approach can also be applied to examine the concept of strategy in the management field. In my opinion, any organisation will need to harbour a grand strategy, strategy, and tactics which will be describe below.Grand StrategyAs an organisation tries to define the intention of their existence, they will have to count on several questions, such as Why are they here? What the key objectives are? Where is it going? What the organisation want to be in the future? What are their values ? The answers to these questions will set the tone to their organisations quest. It will lead them to determine their grand strategy, or in this case I would refer it as the organisations mission, vision, and core values.According to Raynor (1998, p. 371), mission is a statement of the organisations core competencies and values that will give the organisation characteristics that will forget it to perform successfully in a particular area. While vision is the state in the future that the organisation wants to achieve within the area delimit already in the mission. This includes setting up their objectives and goals. These components also famous to be categorized as strategic intent (Campbell Yeung, 1991, p.146 Phillips, 2011, p.928).Although some organisation might not have a specific explicit statement of their mission and vision (Ireland Hitt, 1992, p.36), the similarity of values and interest of the people within an organisation could accidently set an inexplicit mission and vision, which still could be considered as a grand strategy, like what happen in Lonely Planet company (Hubbard, et.al, 1996, pp.215-235).StrategyAfter an organisation becomes clear with who they are and the intention of their existence(mission), they know what their state of position in the future (vision), they have set their objectives and goals, now it is timefor them to determine their strategy to achieve it. Using the war analogy, the way I see a strategy is to track it as a long term blueprint of an organisation that breaks go through the big picture of grand strategy into smaller tangible milestones by understanding the organisations position at the time the strategy was made.A clear inclusion body of the organisations internal strengths and weakness as well as the foreign opportunities and threats will help the organisation decide the ideal respond to take and the best way of recognising it is by using Porters SWOT (Strengths, Weaknesses, Opportunity, and Threats) anal ysis (Phillips, 2011, p.928). Once the active responses are determine, it will hopefully achieve competitive emolument. According to Arnoldo Hax, the linkage between external and internal conditions and competitive advantage is very close in the strategy concept, he even put those together in one dimension in his redefinition of strategy concept (Hax, 1990, pp.35-36) whereas before he put those in two separate dimensions (Hax Majluf, 1988, pp.100-101).The benefit of having a strategy is to give the organisation a hotshot of unity, direction, and purpose, especially when it comes to the resources allocation as it will be more direct and clear. The other benefit is to give the organisation the ability to have a consistent system for differentiating managerial tasks in an organisation, especially the one that has many layered of organisational structure (Hax, 1990, p.36). From this perspective, it is clear that in the grand strategy and strategy parts, the information touch and f amiliarity ordering use a top-down approach.TacticsOnce the strategy is being declared, the organisation then have to set the tactics to impact the strategy or in this case I would also like to refer it as a set of programmes or courses of actions. Tactics defines the details of strategy especially the resources allocations part and it is more of a short-term plan compares to strategy which makes it more adjustable than strategy to facilitate the necessary changes that come in the future. Since the conception of tactics occurs in a more daily basis with more dynamic activities, the information processing and knowledge ordering in this segment ideally use a mixture of top-down and bottom-up approach. The reason why I think the mix approach is ideal was because same as what happens innormal battlefields, the frontline soldiers sometime know the situation on the field better than the general.That way the input from them is valuable to decide the next tactics. Same as in an organisati on, when it comes to daily running, the operable staff would have a better and detail insight then the Chief Executive Officer. Once the programmes are implemented, the organisation will have to see the result and compare it to the strategy and then again to the grand strategy. The similar cycle (mission, objectives, goals, strategies, plans, operations, results) also suggested by LD Phillips (2011, p.928).Combining these three elements together, I think the suitable kind of strategy to this point of view is the Process Strategy which can be define as the leadership controls the process aspects of strategy, exit the actual content of strategy to others strategies are again partly deliberate (concerning process) and partly emergent (concerning content), and deliberately emergent (Mintzberg Quinn, 1996, p.13). By using this type of strategy, I think I position myself in between the two strategy mainstreams Porter and Mintzberg. Porter with his deliberate strategy concept is in line with my point of view of formulating a strategy. It has to be carefully crafted because it will control all critical variables and activities in an organisation in a long run.However, as it is widely known, Porters concept on strategy has a flaw as well. It is accused to be too rigid, taking a long period of time to define, and not flexible for todays environment where the boundaries between industries are more fluid and the environment becomes less stable. Therefore, to accommodate this issue, I add the tactics element to it to give an excerption to the organisation to be more flexible. As already stated above, tactics are made to tackle the issue in the daily basis effectuation and are more easily modified. Furthermore, I think it is appropriate to say that strategy, with the addition of tactics, is a living system rather than a static formula to be applied (Evered, 1983, p.61).Strategy as Plan (and Ploy)Coming from the illustration above, it is clear that my point of view abo ut strategy aligns with Mintzbergs definition of strategy as plan. It has the two essential characteristics of plan which are made in advance of theactions to which they apply, and they are developed consciously and purposefully (Mintzberg, 1987, p.11 Mintzberg Quinn, 1996, p.10). Unlike the pattern definition that sees strategy as sporadic actions that are not intended but somehow consistent in behaviour, the way I set the strategy framework is to treat it as a clear and intended plan that is made to deal with a situation from the beginning (Mintzberg, 1987, pp.11-13 Mintzberg Quinn, 1996, pp.10-12). The interlock between strategy and tactics was historied by Mintzberg who stated that as a plan, a strategy can be a ploy too (Mintzberg Quinn, 1996, p.11).Similar thing also evince by Rumelt in 1979 who stated that one persons or one departments strategy can be a tactic to another division depending on where and when you sit (Mintzberg Quinn, 1996, p.13). The other thing that I w ould like to point out is Mintzbergs definition of strategy as perspective which he describes as an ingrained way of perceiving the world (Mintzberg, 1987, p. 16). This means strategy as a perspective could also be seen as an ideology or a collective mind in an organisation that can be an umbrella for the other definitions of strategy (plan, pattern, and position). Although this interrelating connection is acceptable, I personally would consider perspective as a part of a mission rather than a strategy.The ArgumentOne might argue that having a strategy is unnecessary and outdated for an organisation as it will restrain the organisation from being adaptive and flexible in a turbulent environment. To answer this question, I would like to use the Japanese competition style and practice in the 1970s and 1980s as illustrated by Michael Porter in one of his discussions (Porter, 1996, p.63). During this period of time, most of the Japanese companies did not develop a rigid mission, vision, or a distinctive strategy. They did not have a certain plan and did not position themselves in a certain market. Most of them copied and follow for each one others new development and being responsive to the markets demand by becoming all things to all customers. At first this style successfully made the operational process became effective as they did not need to spend time to formulate the strategy. However, over time it was destructive for the organisation itself. As the organisation did not have a clear direction of their quest, it had toconstantly change its orientations.As a result, not only the resources allocation needed to be repeatedly revised, it was also confusing the stakeholders. From the illustration above, it is clear that any kind of organisation will need to have a strategy to set direction for themselves and to outsmart competitors, or at least enable themselves to manoeuvre through threatening environment (Mintzberg(a), 1987, p.25). Even if it refuse to have a strategy, an organisation has to have a grand strategy at the very least as quoted here by Chandler, one of the men who was behind the success of Sears Roebuck. He stated business is like a war in one respect- if its grand strategy is correct any number of tactical errors can be made and yet the green light proves successful (Mintzberg(a), 1987, p.25). The importance of strategy is also to help the organisation to be focus on its effort and coordination as well as providing consistency.ConclusionsUsing the war analogy and different range of viewpoints from several authors, I have drawn a conclusion of my own definition of strategy. A strategy is a set of guidelines that forge the resource allocations, other critical activities, and a set of tactics in an organisation intended to achieve its objectives and goals. By adding the element of tactics there, it becomes the advantage for the organisation that afraid of having a strategy because it can be too long-term vision and cannot fac ilitate the rapid growing and changes of the environment. This definition is versatile as it can be used in any types of organisation and can always be re-used and re-apply should one objective or goal has been achieved.However, the definition can be too broad for some organisation that again can cause confusion in understanding the concept of strategy. If this happen then I would like to address the statement in the beginning of essay that there is no certain and specific definition of strategy. It is very subjective and depends on ones knowledge and interpretation which I personally think is the art of strategy.ReferencesAndrews, K. R. 1. (1980). The concept of corporate strategy. Homewood, Ill R. D. Irwin. Evered, R. (1983). So what is strategy? Long Range Planning,16(3), 57-72 Hax, A. C. (1990). Redefining the concept of strategy and the strategy formation process. Strategy Leadership, 18(3), 34-39. Hax, A. C., Majluf, N. S. (1988). The concept of strategy and the strategy for mation process. Interfaces, 18(3), 99-109. http//en.wikipedia.org/wiki/FileMap_Macedonia_336_BC-en.svg Mintzberg, H and Quinn, J.B, The Strategy Process Concepts, Content, Cases, 3rd Edition, Prentice-Hall, Upper Saddle River, NJ, 1996 Phillips, L. (2011). What is strategy? diary of the Operational Research Society, 62(5), 926-929. Porter, M. (1996). What is strategy?. BOULDER Harvard Business Review. 74(6), 61-78. Raynor, M. (1998). That vision thing Do we need it? Long Range Planning, 31(3), 368-376