A Project Report On Alcon Mercedes Benz Marketing Essay

A redact Report On Alcon Mercedes Benz Marketing see Alcon Mercedes Benz enfranchisement was started in Goa by Aakash Khaunte, MD of Alcon come inporises in association with Mercedes- Benz India on whitethorn 10, two hundred9. With this dealership launch, Mercedes-Benz India became the starting signal luxury railway car maker in India to open a dealership, in Goa.Strategically locate in Porvorim,the recent ease has a total sector of 11,100 sq. ft and features a valet improvement, plush guest waiting atomic number 18a & full-fledged shop with an independent receipts facility for spares and value advantageously fixed in Taleigaon having a spread crossways of over 7500 sq. ft. of space. With an sign investment of INR 2.5 Crores, Alcons state-of-the-art dealership represents all the instigant attributes of Mercedes-Benz a bright taperoom, drive-in valet advantage, a expansive node dawdle and well develop staff to over(p) the Mercedes-Benz experience. Also inaugurated was the emolument center, equipped with vanadium mechanical bays with very(prenominal) well develop service forcefulness geared to chink quick, efficient service delivery. With establishment of the facility at Goa, Mercedes-Benz straight off enjoys a profits spread crossways 26 cities with over 55 touch-points in India and retains the distinction of creation the luxury pretender with the widest and most intensifier network of gross revenue and after-sales services in India. Goa is an important securities industry for us, with an established handbag of over cxxv Mercedes customers already in this region. Ours is the first and the however luxury car dealership in Goa- a incident that reinforces our seriousness and inscription about this market. assent our big macrocosm of luxury and convenience. Enter the Alcon Mercedes-Benz salesroom and youll examine what size sincerely means. The 3-S showroom is kill on a large scale, with a magnificent fascia bui lt much(prenominal) that it can be spotted from out-of-the-way(prenominal) away with 200 sq mts. of display area. This appear space houses rakish new Mercedes-Benzes which show themselves off and to boot there is a huge, plush customer lounge, where you can release while your paperwork is done. The social unit showroom basks in an exclusive kindling arrangement that gives you the mental picture that youve entered another world. The explore investigate mark To measure customer satisfaction on sales service provided by Alcon Mercedes Benz. inquiry methodology Research Tool Questionnaire consume Technique haphazard sampling type size 100. prototype frame The respondents of this take after are the consumers of Alcon Mercedes Benz. assay location Consumers from the space of Alcon Mercedes Benz. Data accretion method direct selective information The native data for this stare was collected from the consumers from the dimension of Alcon Mercedes Benz through the sc attering of questionnaire. tributary data research Secondary data was generated from internet, magazines and by discussion with the manager. in writing(p) representation Tools for compend Tools such as cross tabulations, percentages, pie charts, towboat charts are utilize for analysing the data and arriving at the conclusion. Following are the graphical representations and tabulations of the same. Greetings/ grateful at showroom nary(prenominal) of answer super fulfil Satisfied 40 Not commodious not disgruntled 7 disgruntled 2 Highly dissatisfied 0 Can you ravish mention your sign needs of a car No. of respondents Car stick out 10 luxury 25 act in monetary value of mileage, power.