Marketing Dicussion

CHAPTER 17 DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS market Discussion. Pick a brand and go to Web site. Locate as many forms of communicatings as you gouge find. Conduct an informal communication audit. What do you notice? How consistent are the different communication theory? Intodruction In 21. Century Technologys has changed the way we live, the way we catch the information. In nowadays the society has become indifferent and it is hard to draw the attention. Thats way the high societys delectation the marketing communications to inform, work and remind consumers about the product and brand they sell.Its very of the essence(predicate) to establish a dialogue and built relationships with consumers. The disciples in marketing communications include Media advertising, sales promotion, events and experiences, public relations, direct marketing, persuade selling. pic Nikita is an Icelandic array brand, founded by its head designer Heida Birgisdottir in a tiny alley wear store in Reykjavik 10 years ago. directly they have stores world wide. NIKITA marketing communication mix 1. NIKITA CHIKITA CAMP you can take a musical composition in the girls bamboozleboarding camp in the snow sport canter in Cardona. . WANNA WIN A TRIP TO ICELAND you must unload of Picture of yourself wearing NINITA outwear to facebook wall and win a trip to Iceland. 3. NIKITA GIRLS Good Snowboard riders from different countries Maude Richon, Christel Thoresen, Anna Hellman, Natasza Zurek are sponsored by NIKITA clothing 4. WWW. NIKITACLOTHING. COM fissure opportunity to buy clothes in ONLINE SHOP. 5. NIKITA take a part in European Snowboarding Championships and built its brand image thought sponsoring events and riders. 6. Twitter, Facebook, Youtube account.NIKITA has essential effective communications and has identified her target audience- girls who ride with skate and snow. The company have a great node relation because they know customer habits. NIKITA perfectly know what to say, how to say it and who should say it. The marketing communications which use NIKITA personal selling, direct marketing, events and experiences. NIKITA gives acceptance to individuality. Its brought personality, freedom, vision, a voice, logic and power. Company is made and use right marketing communications.