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Thursday, December 12, 2013

Advertising and Modern Culture

In the early 1900s ad was simple, you were shown a mental image of the carrefour and told what it would enable you to do. For example: a Coca-Coal advertisement from 1905 showed ii women at a table drinking the well-known beverage. The guideword condense word Coca-Cola Revives and Sustains.         By the 1920s the advertise stopping point began to change dramatically. Advertisers started to severance from promoting the product and its characteristics, to connecting products and services with life styles and value (Prewitt). Advertisers began to create an stick out of what the average American should scent like, act like, and possess. Because of this, people began to be more obsessive and self indulgent, which has shaped the way American culture is today.         When modern advertising first took off, people were forced to work more hours to wee more products. Between 1973-1988 employees had less(prenominal) clipping for their familie s, their recreation and leisure time decreased from a median of twenty-six hours per hebdomad to under seventeen hours per week (Pool). In 1990 the average employed American was on the contemplate an additional month a category compared to twenty historic period earlier. Which would account for the reported one(a) third of American children who were care for themselves by the end of the 1980s (Pressman).
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The positive effects of advertising are that they keep our parsimoniousness from crashing to the ground. By keeping silver constantly circulating passim the United States, it enables people to digest a hig her(prenominal) standard of living. This c! ore more toys, break in toys, and bigger toys. Advertising withal creates more jobs for people with higher incomes; this allows them to support themselves and their loved ones (which alike contributes to more consumption). Another intimacy about advertisers is that they claim to be informing people of unexampled products and services, but if that were... If you want to get a full essay, ramble it on our website: OrderCustomPaper.com

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